Proposal · prepared for Bradleys Butchers & Delicatessen · 19 May 2026

A few specific fixes for bradleysbutchers.com

Bradleys Butchers & Delicatessen · 1 London Road, Shrewsbury · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. Three things stood out in the first ten minutes on bradleysbutchers.com. Three findings below, then a working rebuild you can click through.

Open live preview ↗ Read the three findings Reply to the proposal

The interior of Bradleys Butchers & Delicatessen at 1 London Road, Shrewsbury, with the meat counter and chalkboard pricing

1 London Road · Shrewsbury · thirty years on the bench

Butchers, delicatessen and a hot carvery counter, opened Spring 2019 by Jason Bradley after thirty years in the trade. Open the live preview ↗

01

The homepage opens with a Christmas Wreath Workshop poster from October 2025, still in the hero slot in May 2026, so a first-time visitor sees a seasonal one-off event before they see the meat counter, the deli, or the 30-year butchery story.

What I saw: Loaded bradleysbutchers.com on a fresh mobile session this week. The first viewport above the fold is a BRAD-Christmas-Wreath-Workshop-Poster.png from /wp-content/uploads/2025/10/, a portrait flyer for a one-night event from October last year. The og:image on the homepage is /wp-content/uploads/2019/05/banner.png, a wide banner graphic, not a counter or shopfront photo. The 30-year butchery story (Jason Bradley apprenticing at Beaman and Sons, est. 1890 Bridgnorth, then seven years running a shop in Spain, then back to Shropshire to open the Low Town Beaman's, then 1 London Road Spring 2019) is only on /about, three navigation clicks away.
Why it matters: A passerby Googling "butchers Shrewsbury" lands on a homepage that reads as a six-year-old corner shop with a seasonal craft workshop, not a thirty-year butchery career put down on one specific corner of London Road. The Beaman's apprenticeship, the seven years in Spain shaping the continental deli line, and the Beamans Farm turkeys "win every year at the National Turkey Awards" are all genuinely strong proof, and all of it is buried below the fold or one click deep. A walk-in customer who already knows the shop is fine. A first-time online visitor does not get the signal that there is thirty years of bench experience on the other side of the door.
After rebuild: Homepage rebuilt around the bench, not the seasonal poster. First viewport is a counter or shopfront photo with the 30-year line in the hero eyebrow ("1 London Road since 2019, thirty years on the bench"), the founder named in the lede, and the Beaman's-then-Spain-then-Shrewsbury arc compressed into a three-step timeline above the fold. Seasonal events (the Christmas Wreath Workshop, the October turkey bookings, the Christmas trade) get their own dated card lower on the page, where a workshop poster from October does not have to do the work of a hero.

02

The delicatessen, the hot carvery counter, the dry-aged Hereford beef and the pantry all live one click below the meat-counter copy, with no shopfront photo or store-front layout to tell a first-time visitor that this is a butchers, a deli and a carvery counter under one address.

What I saw: Worked through bradleysbutchers.com on mobile. The /butchery page names the breed cross (Hereford crossed with continental breeds), the 28-day hang, the Shropshire farms, the two chicken lines (slow-reared free-range and barn-reared grain-fed, the grain-fed line "won the great taste award for the last 5 years"), and the Beamans Farm turkeys. The /delicatessen page names the cooked meats, the house honey-roast ham, the sausage rolls, the scotch eggs, the pies, the pasties, the cheeses, and the continental delicacies shaped by the seven Spanish years. The hot carvery counter (sandwiches and baps through the day, the roast cut on the bench that morning) is on the homepage in one short paragraph. None of these three trade-defining lines have a dedicated hero card on the homepage, and there is no shopfront photo in the source at all. The only on-site photographs are the December 2019 interior set from the shop opening.
Why it matters: A regular customer knows there is a deli counter and a hot carvery alongside the meat counter. A Google searcher or a forwarded-link reader does not. The continental deli, the dry-aged Hereford, and the carvery baps are three separate footfall streams (the Saturday-morning meat shopper, the office worker on a London Road lunch break, the cheese-and-charcuterie buyer planning a board) and the site funnels all three through one page that does not visually separate them. The 30-year story and the breed-and-hang detail are the strongest signals a butchers can put on a homepage, and they are both filed away under sub-pages.
After rebuild: Homepage rebuilt around three clearly distinct entry-cards in the first scroll: the butchers counter (the bench, the breed cross, the 28-day hang, the Beamans Farm turkeys), the delicatessen and continental deli (the seven Spanish years, the cheeses, the cooked meats), and the hot carvery counter (the roast on the bap, the lunch trade across the English Bridge). Each card has its own photo from the December 2019 photoset, its own opening pattern, and its own primary call-to-action. The 30-year story moves into a heritage band below the entry cards, with the Beaman's and Spain chapters as a timeline.

03

The og:image meta is the 1450 by 600 site banner PNG, not a counter or shopfront photo, and there is no LocalBusiness, FoodEstablishment, Butcher or FAQPage JSON-LD anywhere on the site, so every WhatsApp share and Google search snippet renders as a flat banner without hours, address or trade signals.

What I saw: Inspected the homepage source. og:image points to /wp-content/uploads/2019/05/banner.png, dimensions 1450 by 600, the decorative wordmark banner. og:image:type is image/png on a banner that is mostly text and a logo, not a food photograph. The only JSON-LD on the page is the Yoast default WebPage, BreadcrumbList, ImageObject and WebSite block, with no LocalBusiness, no FoodEstablishment, no Butcher, no Store, no FAQPage, no AggregateRating. The Mon-Fri 08:00 to 17:00, Sat 08:00 to 16:00, Sun closed pattern is in the contact-page HTML body but not in any structured-data block Google can read for a search-result snippet.
Why it matters: Every customer who shares a link to the deli order page in a family WhatsApp thread, or pastes a link to the Christmas turkey form in a Slack channel, is the most valuable kind of referral. The unfurl on that share is the first impression their friend gets. The current banner.png unfurl reads as a 2019 corporate header rather than a Shrewsbury butchers shopfront. Same problem at the search-snippet level: without LocalBusiness JSON-LD a "butchers Shrewsbury" Google search cannot render the address, the phone, the hours, or any star rating in the rich-result snippet. The shop is competing against directory listings (Yell, TripAdvisor, Bing Places) that do carry that structured data, on the shop's own keywords.
After rebuild: Open Graph and Twitter Card meta on every page pointing at a hosted 1200 by 630 counter photograph from the December 2019 photoset. LocalBusiness, Butcher, FoodEstablishment and Store JSON-LD with the address, phone in E.164 (+441743622989), opening hours (Mon-Fri 08:00-17:00, Sat 08:00-16:00, Sun closed), a FAQPage block carrying the five customer questions about cuts, sourcing, turkey bookings, hampers and parking, and a Person sub-graph naming Jason Bradley as founder with the 30-year credential. Google then has every signal it needs to render a rich snippet on Shrewsbury butchery searches.

Pricing

Fixed scope, fixed price.

£2,000Fixed for the rebuild, one-off. £150Per month for hosting and ongoing care. £50Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

• One round of revisions before launch
• DNS cutover handled (you keep the domain in your name)
• 30 days of post-launch tweaks at no extra cost
• Source code handed over on day 60 (you own everything)

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Shropshire builds this quarter, and first confirmed wins the slot. If I do not hear back by 29 May 2026, the proposal site comes down.

See the live rebuild ↗

A working preview you can click through. Opens in this tab.

bradleys-butchers-shrewsbury.builtbycorey.com/preview/